Pragmatic product design for B2B and B2C SaaS — onboarding, dashboards, billing, and design systems. Senior designers embedded from week one, for teams in Dubai, the GCC, and globally.
“Features get you funded. UX gets you retained.”
120+ SaaS products · Since 2014 · 4.9/5 rating
Confusing interfaces mean more churn, more support tickets, and fewer conversions — not because your product lacks value, but because users can't reach that value fast enough.
Your product was built by engineers — feature-rich but hard to navigate. Users get lost, frustrated, and leave before they see the value.
Skip the six-month research phase. We use proven SaaS UX patterns and component libraries so you ship a usable, testable MVP fast.
Senior SaaS designers embedded from week one — no recruiter lag, no junior handoffs. Real product work from day one.
From first login to power-user workflows — we design the interfaces users live in every day.
First-run flows, empty states, and progressive disclosure that get users to value before they churn.
Data-dense views made scannable — KPIs, charts, filters, and drill-downs that support decisions, not overwhelm.
Role-based permissions, team management, and configuration screens that scale with org complexity.
Plan comparison, upgrade paths, usage meters, and payment flows tuned for conversion and clarity.
Primary workflows, forms, tables, and modals — designed for efficiency across web and responsive breakpoints.
Component libraries, tokens, and documentation so your team ships consistent UI as the product grows.
Research through handoff — one senior team, no account-manager layer.
Jobs-to-be-done interviews, activation funnel analysis, and competitive benchmarking tied to retention and revenue metrics.
Navigation models, role-based IA, and feature mapping that keep complexity manageable as the product grows.
Clickable flows validated with users before high-fidelity work — fewer expensive rewrites in development.
High-fidelity screens in Figma — dashboards, onboarding, settings, and feature UI with accessibility built in.
Scalable component libraries with states, variants, and dev-ready specs that reduce design debt.
Organised Figma files, redlines, and collaboration with your engineering team through launch.
Stakeholder alignment, analytics review, user interviews, and success metrics — activation, retention, and task completion.
IA, user flows, and wireframes for priority surfaces — reviewed before visual design begins.
High-fidelity UI, component library foundations, and responsive specs for all scoped screens.
Dev collaboration, implementation QA, and post-launch refinement based on usage data.
Users find core features faster — fewer rage-quits and support tickets about navigation.
Billing and upgrade UX designed around when users actually hit limits — not random pop-ups.
Component-based Figma files aligned to your stack — less back-and-forth, faster sprints.
Design systems and patterns that absorb new features without breaking consistency.
Onboarding cut from 7 steps to 3; dashboard hierarchy rebuilt around daily user jobs.
Role-based admin and permissions UI — users stopped asking how to invite teammates.
Full dashboard, KYC flow, and billing screens — investor-ready before seed close.
Product design engagements are scoped to surfaces, complexity, and system depth — from focused MVP sprints to full platform redesigns with design systems.
“They didn't just make it pretty — they restructured our onboarding and activation jumped within the first release cycle.”
“Finally a team that understands B2B dashboards. Our power users stopped complaining about finding reports.”
“From MVP wireframes to a full design system in ten weeks. Engineering said it was the cleanest handoff they'd received.”
SaaS UI/UX design services cover the in-app experience for cloud software — onboarding, dashboards, settings, billing, and core feature interfaces. Unlike marketing website design, product design focuses on how users accomplish tasks inside your application, with metrics like activation, retention, and time-to-value driving every decision.
SaaS products serve multiple user roles, handle subscription billing, manage complex data, and evolve continuously. Design must account for permission models, empty states, upgrade paths, and scalable systems — not just static marketing pages. ATM Labs specialises in these constraints across B2B and B2C SaaS.
Yes — but as a separate engagement. In-app product design lives at /services/saas-design. Marketing sites, pricing pages, and campaign landing pages are covered by our SaaS Website Design service. Many clients start with product design and expand to marketing when they're ready to scale acquisition.
Redesigns are our most common engagement. We audit current UX, identify activation and retention leaks, prioritise fixes by impact, and deliver phased UI updates your team can ship incrementally — or a full redesign when the product has outgrown its original interface.
Yes. We create component libraries with variants, states, tokens, and documentation — so your in-house team and engineers ship consistent UI as features multiply. Systems can be scoped standalone or as part of a full product design engagement.
Focused MVP flows: four to six weeks. Full product redesign with design system: eight to fourteen weeks depending on surface area and research depth. We provide a clear timeline and phased deliverables in every proposal.
Developer-ready handoff is core to our process. Figma files use organised components, responsive layouts, spacing specs, and interaction notes. We stay available during implementation and review builds before launch.
A UX audit diagnoses problems and delivers a prioritised fix roadmap — ideal when you need clarity before committing to a full redesign. SaaS product design is the execution: research, wireframes, UI, systems, and handoff. Many clients start with our UX Audit service, then move into full design.
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